Vespa Clubhouse
Sector
Cafe
Location
Art District Los Angeles, CA
Year
2021
Eric Khay
Branding
Vespa- Italian Scooter
Vespa Clubhouse is designed for the real Vespa lover who is interested in both indoor and outdoor activity and meeting other riders. The Cafe offers a sense of community to Vespa lover and Los Angeles. It create a new movement based on Vespa’s tagline of "Fun and Freedom".
Vespa's member benefits:
- Creating an event to ride and plans to ride
- Scavenger hunt for Vespa in Los Angles
- Customize your own Vespa (Materials, Color, or Graphic)
- Vespa scooter rental
- Free advising and checking the mechanical issue
- Free access to Vespa the Museum (Museo Vespa) in Italy.
Vespa is deeply into a sense of “Fun and Freedom” along with practically, innovation and beautiful to look at.
The main idea of my project is designing a social life experience space for a Vespa club house in down town Los Angeles. The three attributes that describe well the materials direction of my project are Classy, Practical and Energetic.
The project will use materials that are related to Italian tradition like marble, leather, and will create contrast with more vibrant colorful surfaces, like colored glass, to represent the fun spirit of the brand.
The color strategy is inspired by the three attributes: Classy, Practical, and Energetic. The color will be a split complementary palette with contrasting feeling of calm, and fun. Moreover, this is a combination of classic and modernism style that refers to a global movement in society and culture from the early decades of the twentieth century.
